SPOT THE DIFFERENCE
The primary objective of Spot The Difference is to raise awareness about the distinctions between false love and genuine love. When a woman or a man experiences abuse within their household at the hands of their partner, there are specific signs that individuals must recognize and act upon. By "action," we do not mean confronting the aggressor, but rather assisting the victim in escaping this nightmarish situation. No one should be left alone. That is the significance of Spotting the Difference.
TOGETHER
TO - GET - HER
We have chosen the word together as the main concept for this project because we realized that, when separated into three parts, it takes on a different meaning, one that could be seen as the opposite of the original idea. Together refers to being united, symbolizing a stable relationship based on healthy love. However, when we break the word apart, we get to - get - her, which we associate with a harmful perception of love, one that is about possessing a person, in this case, a woman. This also reflects a power dynamic where the aggressor places himself above the victim, reducing the relationship to an act of control and abuse. It is, therefore, a play on words within a single term. It is short but powerful, just like the message we want to send.
